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The Brand Gap: Expanded Edition

The Brand Gap: Expanded Edition
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Manufacturer: Peachpit Press
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Additional The Brand Gap: Expanded Edition Information

In an entertaining two-hour read you’ll learn:

• the new Using the visual language of the boardroom, Neumeier presents the first book to present Using the visual language of the boardroom, Neumeier presents the first book to present a unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience.

THE BRAND GAP is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. In an entertaining two-hour read you’ll learn:

• the new Using the visual language of the boardroom, Neumeier presents the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Those with a grasp of branding will be inspired by the new Using the visual language of the boardroom, Neumeier presents the first book to present a unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience.

 

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